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Kefir Achieving global success on Google Play

Kefir: Achieving global success on Google Play music Maria Kefir was founded in Volgograd as a traditional start-up. A small apartment and several guys that had a great passion for making games. Today, we have a big team, more than 150 people, and they are really enthusiastic about what they do. Last day on Earth, its our most famous game. Its a zombie survival game.

We took the best from big survival games and added a lot of features that hadnt been in mobile games before. music And thanks to the reach of the Google Play platform, we were able to achieve global success. Now the game has 80 million installs and has reached $47 million dollars on Android. Peter We have a lot of clients around the world.

The top countries are US, Brazil, Korea, and Russia. We intentionally made the game universal for all the players. music We use a universal language for telling our story. No one can really tell where action takes place.

We also use common tools that every player can recognize. For example, every player can tell that a stone hatchet is for chopping trees. Although the game is globally appealing, we always try to engage our players, and thats why we have dedicated community managers and the tech support that work with different languages. We also work with lots of Youtubers from different countries, making content in various languages. Our marketing team is using various approaches in user acquisition, in pricing in different countries.

We do a lot of testing in the game store page– it helps us boost our own conversion ratio. music But our main focus from the start of the game was increasing engagement, retention, and revenue. One of the first updates was customization screen, so the game starts with creation of your character. And when we added it, it boosted retention ratio of 6. We introduced dogs which can accompany you in your travels. That update boosted our revenue. We started using Android Vitals to take a look on app performance, battery consumption ratio.

There was a bug, and we couldnt track it down for a long time, but using Android Vitals, we managed to find it. We felt the mobile lacks some good quality survival games, so we werent totally surprised, but we didnt expect such success. Maria I am very proud that Kefir is globally successful. Its not enough to be specialist in your field, you have to love games with all your heart. music ending Kefir: Achieving global success on Google Play music Maria Kefir was founded in Volgograd as a traditional start-up.

A small apartment and several guys that had a great passion for making games. Today, we have a big team, more than 150 people, and they are really enthusiastic about what they do. Last day on Earth, its our most famous game.

Its a zombie survival game. We took the best from big survival games and added a lot of features that hadnt been in mobile games before. music And thanks to the reach of the Google Play platform, we were able to achieve global success. Now the game has 80 million installs and has reached $47 million dollars on Android. Peter We have a lot of clients around the world.

The top countries are US, Brazil, Korea, and Russia. We intentionally made the game universal for all the players. music We use a universal language for telling our story. No one can really tell where action takes place. We also use common tools that every player can recognize.

For example, every player can tell that a stone hatchet is for chopping trees. Although the game is globally appealing, we always try to engage our players, and thats why we have dedicated community managers and the tech support that work with different languages. We also work with lots of Youtubers from different countries, making content in various languages. Our marketing team is using various approaches in user acquisition, in pricing in different countries.

We do a lot of testing in the game store page– it helps us boost our own conversion ratio. music But our main focus from the start of the game was increasing engagement, retention, and revenue. One of the first updates was customization screen, so the game starts with creation of your character. And when we added it, it boosted retention ratio of 6. We introduced dogs which can accompany you in your travels. That update boosted our revenue. We started using Android Vitals to take a look on app performance, battery consumption ratio.

There was a bug, and we couldnt track it down for a long time, but using Android Vitals, we managed to find it. We felt the mobile lacks some good quality survival games, so we werent totally surprised, but we didnt expect such success. Maria I am very proud that Kefir is globally successful. Its not enough to be specialist in your field, you have to love games with all your heart. music ending

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