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Game Theory Candy Crush, Designed to ADDICT

Game Theory: Candy Crush, Designed to ADDICT Oh my gosh its really late P what is he doing? i keep telling him he has to stop working so late hey what are you up to? wait a minute wait a minute? are you playing moble games? I was… no! no im working! are you playing them again? are you filming this? would you stop? dont film this! dont film this! Im going to film your addiction! youre addicted! youre addicted! music hello internet! welcome to game theory the show where once you pop, the fun dont stop as loyal theroist may remember a few months ago I dipped my toe into the mobile gamming waters with a strategy game named Total Conquest since then, things have changed little did I expect that those cartoonish roman soldiers were pedaling me a gateway drug that would send me into the crack den known as the Google Play Store Action, Strategy, Puzzle, Adventure, Arcade you name it, and its there my most recent discovery has been dungeon gems a game that has you fighting through waves of enemies in a rock, paper siccors, style game with a team of elementally charged heroes that you find, train, and evolve kind of like Pokemon, actually as you quest you find different, stronger heroes to add to your collection and fill out your roster again… just like pokemon and battles have you matching tiles to summon stronger and stronger attacks just like pokemon! well, I guess the games are slightly different but heres the crazy thing I cant stop and its just matching tiles! seriously! as dark souls II and Assasins creed IV sit on my shelf just gathering dust waiting to be played, Im turning more and more to swiping at tiles in an effort to take down a hoard of water orgs with my wood elf which begs the questions: of why? why are people everywhere forgoing epic quests like skyrim to crush some candy? why is Mario moldering on the sidelines while Im running temples, clashing clans, and conquering totally earlier, I used the metaphor of a gateway drug but its true! these games are litterally adictive and the developers know it theyre programming them in a way that hacks your brain taking advantage of psychological quirks you probably arent aware exist and yet have huge consequences on how you behave and what you play So its high time you learn the secret mobile developers already know and are exploiting inside that head of yours To understand that we need the straight dope on the Dopamine Pathway the Dopamine Pathway is one that always seems to come up in one of those pesky high school biology classes somewhere between frog dissections and that dam Krebs cycle aplha, keto, gluca…whatever I hate that dam thing. Anyway!

Dopamine is a specialised little molecule that is basically your bodys happy hormone if you happen to feel a sudden burst of happiness after beating a major boss, a wave of excitement after discovering a secret area or even a little wide-eyed wonder at the new jiggle physics 2.0, all that is basically caused by your brain being tickled by thousands of tiny molecules of dopamine. scientifically speaking, dopamine is known as a Neurotransmitter, which means it travels between neurons in your brain. when you finally beat that speeder bike level in battle toads, your brain jumps up to celebrate your victory. and neurons get flooded with ions creating a tiny electric current when that electrical potential hits the end of your neuron the ions pour in and the dopamine gets shot out into the gap between your brain cells like a million little angry birds except theyre happy because its dopamine so they get launched across the synapse but luckily they land in the loving arms of your brains dopamine receptors which just so happen to be conveniently located on the end of the brain cell next door like a good neighbor dopaminergic receptors are there so the dopamine bumps up against the new neuron and as a result you get a shot of happiness excitement or satisfaction its your brain giving you the equivalent of a big ol pat on the back for being successful at life so if dopamine makes us feel happy why do we sometimes get bored with our favorite games well one reason we lose that love and feeling about the games we play is desensitization its actually the dopamine signaling turning itself off in any kind of addiction whether its drugs alcohol or my addiction of choice diet coke the addict ends up having more and more as time goes by the first few times you perform the addictive behavior like drinking diet coke you feel awesome so crisp and cold and clean and has that nice burn in the back your throne its sweet and acidic all at the same time so good so instead of waiting a week to have another Diet Coke you remember how great it was and get one the next day you order a large and you order it without ice because you know that their managers told them to feel that come up with as much ice as possible so they save money on the soda syrup you cheapskate windies man you have so much ice in your cups anyway your brain still releases a bunch of dopamine the first few times you do that but over time it starts to go hey there matpat arent you drinking a lot of diet coke there buddy maybe Otto order a nice ice tea or something try a great phantom diet dr. pepper and it tells you this by removing or down-regulating some of your dopamine receptors literally closing them down for business with fewer dopamine receptors waiting to catch all your little dopamine molecules making that leap of faith across the synapse the happiness signal gets weaker sure eventually youll get as much dopamine and take as before but it takes a lot longer and you have to drink a lot more diet coke to do it and the time after that there are even fewer receptors so the cycle gets worse and worse over time until basically you have to be drinking diet coke around the clock in order to keep up the level of signaling you used to get from a couple of sips man Im thirsty here on a second my wallet ha unlike diet coke though which I can get whatever I want mobile games have the ability to regulate how much you consume thus preventing you from getting the sensitized and they do this in multiple ways first they get you to fly through the introductory levels right off the bat youre receiving rewards achievements unlockables in my first hour with dungeon gems i powered my way through at least ten dungeons nabbed – no less than twelve new heroes and level up my main a whole bunch I was unstoppable and it was amazing I was swimming in dopamine this got me invested in the game early but as it got harder and upper levels those bursts became more sporadic and unexpected but rather than feeling discouraging it may be more excited because each victory felt earned and the reward was even more satisfying this is known as a variable ratio schedule of reinforcement and is the same method thats used in the slot machine you never know for sure when youre going to win but when you do its incredible and the designers make sure that you win just often enough to keep you coming back for more secondly and more importantly dungeon gems candy crush total conquest and more all have mechanics built into the game that limit the length of anyone play session you play a few too many matches or lose a few too many lives in the game forces you to wait a few hours before jumping in again this means theyre cutting you off at times when youre most invested in other words youre always left wanting more by not letting you play the game actually becomes more rewarding when youre allowed to return this is all related to whats known as the hedonic treadmill basically that as a person situation changes their expectations for happiness change with it let me illustrate through an example studies have shown that people who have won the lottery dont tend to be any happier than before they had all that money their desires tend to rise in tandem resulting in no permanent gain and happiness the same results come from people whove been paralyzed they report a similar level of happiness both before and after the accident that paralyze them this is because theyve gone back to their happiness equilibrium their situations have changed and are sustained at that changed level and so their happiness has adjusted accordingly but with mobile games and built-in breaks you never stay in that elevated happiness state long enough to grow accustomed to it you know the phrase absence makes the heart grow fonder here in a long distance relationship thats the thing you hear all the time but its true in this case dungeon James is my long-distance girlfriend we hang out for a few days have a great time probably catch a movie some dinner but then she goes away for a while I remember the good times we had caller up on the phone and eagerly look forward to the next time shes in town so youre taking games that are perfectly programmed to capitalize on some course psychological triggers and adding to that unbelievably sticky formula by also making them free to play putting them on a console that exists in your pocket making them super quick and easy to get into and learn and gosh darn it giving them an incredibly fun and rewarding sound graphical design theres no reason people cant resist these things and thats not including elements of the gamblers fallacy and Rosie retrospection but those subjects are for another day in short mobile games are the perfect storm of addictive gameplay but theres one final angle to this whole dopamine story sure these games are programmed in ways that keep the dopamine flowing at max volume by spacing out your rewards but theyre not the only ones to blame you are studies have shown that about ten to fifteen percent of the population have addictive personalities meaning theyre more prone to get hooked on something article games or otherwise within that ten to fifteen percent though theres a higher-than-average portion of gamers take for instance one study that had researchers use giant magnets to study the brains of 14 year old gamers half of the test group played article games for more than nine hours per week the other group played significantly less the long our gamers had more gray matter in the ventral striatum a part of the brain essential for dopamine reward and addiction seeming to suggest a higher likelihood of getting addicted but its also in our personalities tell me if any of the following phrases sound familiar I only need to kill 10 more cactuar before I max out my w summon materia thank goodness i finished getting all 2057 while achievements for the Warlords expansion sorry Jenny I cant make out with you tonight already got a date with goat simulator grinding completion assisting and social isolation or put in a broader context engaging in repetitive tasks going to ridiculous extremes and while still social isolation three tale tale signs that you may have an addictive personality and to gamers thats par for the course thats what we do for fun so yes mobile games may be programmed to be even more addictive than world of warcrack or heroine of the storm but gamers are also much more likely to get addicted to these things in the first place but dont worry its not all bad people prone to addiction also tend to be highly driven motivated risk-takers with a higher IQ and strong leadership potential so sit that sweet sweet diet coke dear theorists because you may be an addict but hey there are a lot worse things out there to be addicted to then tile matching but hey thats just a theory a game theory thanks for watching candy crush that subscribe button it wont even cost you a micro transaction I swear no okay welcome back to the super amazing and card tournaments where we havent had one in a while so lets make this one good by tackling one of the biggest battles and deke dump your choice Star Wars or Star Trek is the force with you are you planning on living long and prospering click on one to choose so that we can finally settle this internet old debate or maybe youre just a movie and who doesnt care anything about this intergalactic debate bring that option up to Ronnie you feel awesome so sweet and so cold like the plums never in the icebox that you were probably saving for dinner Thank You William Carlos Williams heres a reference and no one will ever get Game Theory: Candy Crush, Designed to ADDICT Oh my gosh its really late P what is he doing? i keep telling him he has to stop working so late hey what are you up to? wait a minute wait a minute? are you playing moble games? I was… no! no im working! are you playing them again? are you filming this? would you stop? dont film this! dont film this! Im going to film your addiction! youre addicted! youre addicted! music hello internet! welcome to game theory the show where once you pop, the fun dont stop as loyal theroist may remember a few months ago I dipped my toe into the mobile gamming waters with a strategy game named Total Conquest since then, things have changed little did I expect that those cartoonish roman soldiers were pedaling me a gateway drug that would send me into the crack den known as the Google Play Store Action, Strategy, Puzzle, Adventure, Arcade you name it, and its there my most recent discovery has been dungeon gems a game that has you fighting through waves of enemies in a rock, paper siccors, style game with a team of elementally charged heroes that you find, train, and evolve kind of like Pokemon, actually as you quest you find different, stronger heroes to add to your collection and fill out your roster again… just like pokemon and battles have you matching tiles to summon stronger and stronger attacks just like pokemon! well, I guess the games are slightly different but heres the crazy thing I cant stop and its just matching tiles! seriously! as dark souls II and Assasins creed IV sit on my shelf just gathering dust waiting to be played, Im turning more and more to swiping at tiles in an effort to take down a hoard of water orgs with my wood elf which begs the questions: of why? why are people everywhere forgoing epic quests like skyrim to crush some candy? why is Mario moldering on the sidelines while Im running temples, clashing clans, and conquering totally earlier, I used the metaphor of a gateway drug but its true! these games are litterally adictive and the developers know it theyre programming them in a way that hacks your brain taking advantage of psychological quirks you probably arent aware exist and yet have huge consequences on how you behave and what you play So its high time you learn the secret mobile developers already know and are exploiting inside that head of yours To understand that we need the straight dope on the Dopamine Pathway the Dopamine Pathway is one that always seems to come up in one of those pesky high school biology classes somewhere between frog dissections and that dam Krebs cycle aplha, keto, gluca…whatever I hate that dam thing.

Anyway! Dopamine is a specialised little molecule that is basically your bodys happy hormone if you happen to feel a sudden burst of happiness after beating a major boss, a wave of excitement after discovering a secret area or even a little wide-eyed wonder at the new jiggle physics 2.0, all that is basically caused by your brain being tickled by thousands of tiny molecules of dopamine. scientifically speaking, dopamine is known as a Neurotransmitter, which means it travels between neurons in your brain. when you finally beat that speeder bike level in battle toads, your brain jumps up to celebrate your victory. and neurons get flooded with ions creating a tiny electric current when that electrical potential hits the end of your neuron the ions pour in and the dopamine gets shot out into the gap between your brain cells like a million little angry birds except theyre happy because its dopamine so they get launched across the synapse but luckily they land in the loving arms of your brains dopamine receptors which just so happen to be conveniently located on the end of the brain cell next door like a good neighbor dopaminergic receptors are there so the dopamine bumps up against the new neuron and as a result you get a shot of happiness excitement or satisfaction its your brain giving you the equivalent of a big ol pat on the back for being successful at life so if dopamine makes us feel happy why do we sometimes get bored with our favorite games well one reason we lose that love and feeling about the games we play is desensitization its actually the dopamine signaling turning itself off in any kind of addiction whether its drugs alcohol or my addiction of choice diet coke the addict ends up having more and more as time goes by the first few times you perform the addictive behavior like drinking diet coke you feel awesome so crisp and cold and clean and has that nice burn in the back your throne its sweet and acidic all at the same time so good so instead of waiting a week to have another Diet Coke you remember how great it was and get one the next day you order a large and you order it without ice because you know that their managers told them to feel that come up with as much ice as possible so they save money on the soda syrup you cheapskate windies man you have so much ice in your cups anyway your brain still releases a bunch of dopamine the first few times you do that but over time it starts to go hey there matpat arent you drinking a lot of diet coke there buddy maybe Otto order a nice ice tea or something try a great phantom diet dr. pepper and it tells you this by removing or down-regulating some of your dopamine receptors literally closing them down for business with fewer dopamine receptors waiting to catch all your little dopamine molecules making that leap of faith across the synapse the happiness signal gets weaker sure eventually youll get as much dopamine and take as before but it takes a lot longer and you have to drink a lot more diet coke to do it and the time after that there are even fewer receptors so the cycle gets worse and worse over time until basically you have to be drinking diet coke around the clock in order to keep up the level of signaling you used to get from a couple of sips man Im thirsty here on a second my wallet ha unlike diet coke though which I can get whatever I want mobile games have the ability to regulate how much you consume thus preventing you from getting the sensitized and they do this in multiple ways first they get you to fly through the introductory levels right off the bat youre receiving rewards achievements unlockables in my first hour with dungeon gems i powered my way through at least ten dungeons nabbed – no less than twelve new heroes and level up my main a whole bunch I was unstoppable and it was amazing I was swimming in dopamine this got me invested in the game early but as it got harder and upper levels those bursts became more sporadic and unexpected but rather than feeling discouraging it may be more excited because each victory felt earned and the reward was even more satisfying this is known as a variable ratio schedule of reinforcement and is the same method thats used in the slot machine you never know for sure when youre going to win but when you do its incredible and the designers make sure that you win just often enough to keep you coming back for more secondly and more importantly dungeon gems candy crush total conquest and more all have mechanics built into the game that limit the length of anyone play session you play a few too many matches or lose a few too many lives in the game forces you to wait a few hours before jumping in again this means theyre cutting you off at times when youre most invested in other words youre always left wanting more by not letting you play the game actually becomes more rewarding when youre allowed to return this is all related to whats known as the hedonic treadmill basically that as a person situation changes their expectations for happiness change with it let me illustrate through an example studies have shown that people who have won the lottery dont tend to be any happier than before they had all that money their desires tend to rise in tandem resulting in no permanent gain and happiness the same results come from people whove been paralyzed they report a similar level of happiness both before and after the accident that paralyze them this is because theyve gone back to their happiness equilibrium their situations have changed and are sustained at that changed level and so their happiness has adjusted accordingly but with mobile games and built-in breaks you never stay in that elevated happiness state long enough to grow accustomed to it you know the phrase absence makes the heart grow fonder here in a long distance relationship thats the thing you hear all the time but its true in this case dungeon James is my long-distance girlfriend we hang out for a few days have a great time probably catch a movie some dinner but then she goes away for a while I remember the good times we had caller up on the phone and eagerly look forward to the next time shes in town so youre taking games that are perfectly programmed to capitalize on some course psychological triggers and adding to that unbelievably sticky formula by also making them free to play putting them on a console that exists in your pocket making them super quick and easy to get into and learn and gosh darn it giving them an incredibly fun and rewarding sound graphical design theres no reason people cant resist these things and thats not including elements of the gamblers fallacy and Rosie retrospection but those subjects are for another day in short mobile games are the perfect storm of addictive gameplay but theres one final angle to this whole dopamine story sure these games are programmed in ways that keep the dopamine flowing at max volume by spacing out your rewards but theyre not the only ones to blame you are studies have shown that about ten to fifteen percent of the population have addictive personalities meaning theyre more prone to get hooked on something article games or otherwise within that ten to fifteen percent though theres a higher-than-average portion of gamers take for instance one study that had researchers use giant magnets to study the brains of 14 year old gamers half of the test group played article games for more than nine hours per week the other group played significantly less the long our gamers had more gray matter in the ventral striatum a part of the brain essential for dopamine reward and addiction seeming to suggest a higher likelihood of getting addicted but its also in our personalities tell me if any of the following phrases sound familiar I only need to kill 10 more cactuar before I max out my w summon materia thank goodness i finished getting all 2057 while achievements for the Warlords expansion sorry Jenny I cant make out with you tonight already got a date with goat simulator grinding completion assisting and social isolation or put in a broader context engaging in repetitive tasks going to ridiculous extremes and while still social isolation three tale tale signs that you may have an addictive personality and to gamers thats par for the course thats what we do for fun so yes mobile games may be programmed to be even more addictive than world of warcrack or heroine of the storm but gamers are also much more likely to get addicted to these things in the first place but dont worry its not all bad people prone to addiction also tend to be highly driven motivated risk-takers with a higher IQ and strong leadership potential so sit that sweet sweet diet coke dear theorists because you may be an addict but hey there are a lot worse things out there to be addicted to then tile matching but hey thats just a theory a game theory thanks for watching candy crush that subscribe button it wont even cost you a micro transaction I swear no okay welcome back to the super amazing and card tournaments where we havent had one in a while so lets make this one good by tackling one of the biggest battles and deke dump your choice Star Wars or Star Trek is the force with you are you planning on living long and prospering click on one to choose so that we can finally settle this internet old debate or maybe youre just a movie and who doesnt care anything about this intergalactic debate bring that option up to Ronnie you feel awesome so sweet and so cold like the plums never in the icebox that you were probably saving for dinner Thank You William Carlos Williams heres a reference and no one will ever get

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