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Android Developer Story Omnidrone develops a better game with Early Access on Google Play

Android Developer Story: Omnidrone develops a better game with Early Access on Google Play Gerard Fernandez: Ive been playing games all my life. Its my passion. I also learned how to program computers, and then in 2001, we started the first article games company for mobile phones in Spain called Microjocs. In 2013, my studio was acquired by a big company.

Some of the guys and myself, we decided that we should do something fresh, something new, and we founded Omnidrone. Titan Brawl is a real-time strategy game. Its considered as a MOBA. MOBA is a massive online battle arena, but especially designed for mobile devices.

The game is today as it is thanks to the early access program. We changed many things from the learnings from the community. Since we launched the game on early access, we got more than 2 million installs on Android devices. Gonzalo Fasanella: We started in the early access program back at the very beginning of it.

The difference between the early access program and a traditional soft launch is that users are actively giving the team feedback. So you not only check the metrics you have, but they also provide possible solutions, and so you end up by doing the game players want to play. The thing about not having the ratings, but having the constructive feedback was very good. The early access was a great opportunity for an indie developer, someone starting, and very key for us in Omnidrone. When we started with early access program, we approached it in different stages.

So the idea was at the beginning to focus on the engagement of the games. Once we sorted that out, we focused on the retention of the game, and finally, we focused on monetization to do a valued product for the market. We managed with early access to improve our retention into 41, the engagement by 50, and the monetization by 20 from the very beginning of the program till worldwide launch of the game.

Gerard Fernandez: I feel very happy working on the article games industry because it has been my passion since I was a child, and its really inspiring that through Omnidrone we have a real chance to shape the new era of the article games. Android Developer Story: Omnidrone develops a better game with Early Access on Google Play Gerard Fernandez: Ive been playing games all my life. Its my passion.

I also learned how to program computers, and then in 2001, we started the first article games company for mobile phones in Spain called Microjocs. In 2013, my studio was acquired by a big company. Some of the guys and myself, we decided that we should do something fresh, something new, and we founded Omnidrone.

Titan Brawl is a real-time strategy game. Its considered as a MOBA. MOBA is a massive online battle arena, but especially designed for mobile devices. The game is today as it is thanks to the early access program. We changed many things from the learnings from the community.

Since we launched the game on early access, we got more than 2 million installs on Android devices. Gonzalo Fasanella: We started in the early access program back at the very beginning of it. The difference between the early access program and a traditional soft launch is that users are actively giving the team feedback. So you not only check the metrics you have, but they also provide possible solutions, and so you end up by doing the game players want to play. The thing about not having the ratings, but having the constructive feedback was very good.

The early access was a great opportunity for an indie developer, someone starting, and very key for us in Omnidrone. When we started with early access program, we approached it in different stages. So the idea was at the beginning to focus on the engagement of the games. Once we sorted that out, we focused on the retention of the game, and finally, we focused on monetization to do a valued product for the market. We managed with early access to improve our retention into 41, the engagement by 50, and the monetization by 20 from the very beginning of the program till worldwide launch of the game.

Gerard Fernandez: I feel very happy working on the article games industry because it has been my passion since I was a child, and its really inspiring that through Omnidrone we have a real chance to shape the new era of the article games.

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